The feature uses an in-house algorithm to recreate a person’s facial features in 3D to provide a “lifelike fitting room experience.
Warby Parker’s virtual Try-On tool will use the Apple ARKit and TrueDepth technology to “project frames onto the user’s face,” the company said in a statement. Smart-fitting rooms are using the technology to change the way people shop for clothes. Ikea has used the technology to give shoppers an idea of what certain furniture would look like in their homes. More companies are dabbling in AR technology. Founded in 2010, the company is known for allowing customers to choose from five different glasses they can try on from home. “Virtual Try-On really changes the way you can shop for glasses-especially for customers who don’t live close to a store-and it’s inherently enjoyable to use,” said Warby Parker co-founder and co-CEO Dave Gilboa, in a news release. The live 3D preview projects a pair of glasses on their face. I'm excited to see how other companies can explore with applications such as make-up, hair styling and other accessories.Starting Monday, the company announced its iPhone app will allow customers to use Apple’s Face ID and augmented reality technology to try on glasses before buying them. This type of innovation seems simple, but it only becomes achievable as AR and face ID technology becomes available for broader applications.
Purchase a style from the app (including an Apple Pay integration to reduce even more barriers).Add a style to home try-on (remaining faithful to Warby Parker's business model).Experience realistic color, texture, size and fit, live and in 3D.See recommendations based on face measurements.Through the app, Warby Parker allows the customer to more deeply interact with the product remotely, which in turn increases the likelihood of an online sale. The new Virtual Try-on app addresses these issues, and differentiates from the e-commerce glass sellers by using Apple's ARKit and True Depth features to provide a highly realistic, filter-type feel, common on social media platforms like Instagram or Snapchat. But this approach, led by a 2D overlap on the headshot, leaves a lot of room for improvement: face-to-glasses ratio isn’t consistently achieved, you can't see a side profile, and there's no ability to quickly see and compare multiple options or see finer detail like texture and realistic colors.
It has not been uncommon for an online glass frame retailer to provide consumers the ability to upload a headshot so they can ‘see’ what a new frame would look like. The feature uses an iPhone’s AR capabilities and selfie camera to put a digital pair of glassed on a person’s face. To solve the dependency of exploring a frame assortment with physical product, Warby Parker has launched its Virtual Try-On app. Warby Parker thinks it has come up with a better way, by rolling out a new feature in its app called Virtual Try-On.
But for retailers, this means having or making every frame and color available, in some way, for the consumer to try. When it comes to experimenting with how the shape and thinkness of a frame enhances your face shape, the physical try-on experience is hard to beat. For most people who wear glasses, selecting a new frame requires visiting a store or receiving a pair of glasses in the mail for try-on.
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